The definition of content strategy

Sounds simple: two thousand words of copy a month makes you a thought leader in the end.

“Through your content strategy you should describe your firm’s expertise as clearly and openly as possible. You want to be generous with the knowledge you share through your site’s content strategy. This idea makes many agencies feel uncomfortable (…)”

(Mark O’Brien a.k.a. @NewfangledMark ~ Newfangled)

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