All posts tagged
xchannel

Expanding the 3Cs framework for the IoT ecosystem: Multi-device experiences can be approached in very diverse ways in a connected world

IoT shaking up the UX design world.

“The Holy Grail lies in making that data actionable for people, preferably in an intelligent and seamless way, so that it actively helps them achieve their goals. Nest is a good example of a product experience that goes that extra mile — from just informing users with its data, to using that data behind the scenes to fuel the product behavior in an adaptive, contextual manner.”

(Jenn Webb a.k.a. @JennWebb ~ Radar O’Reilly)

Cross-channel design: A primer

xChannel design needs systematic and analytic thinking integrated with a right brain approach.

“This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.”

(Simon Norris ~ Nomensa)

What is Cross-channel?

Or what a lot of reading, days of conversations and writing a book can do to your use of terms.

“Cross-channel is not about technology, or marketing, nor it is limited to media-related experiences: it’s a systemic change in the way we experience reality. The more the physical and the digital become intertwined, the more designing successful cross-channel user experiences becomes crucial.”

(Andrea Resmini)