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Why brand-centric UK firms now need to be UX-centric too

And of course, also outside the UK.

“So why are relatively few companies turning to UX professionals or implementing in-house practices? The answer, somewhat predictably, is often cost or lack of human resources. But Is it worth it? Here we take a look at the issues, trends and health of the UX industry. (…) A UX or interaction designer (PJB: sic!) must think about how to conceive and design complex sequences of loosely choreographed interactions and rise to the specific challenges imposed by multi-channel and multi-platform services, managing their constant evolution. It’s hard to deny that the rise of a UX design community has done wonders to improve the perceived quality of many recent products and services. In the future, business is likely to call on them even more.”

(Adriana Hamacher ~ Open Innovation)