“Usability testing is a serious investment of time and resources for any team. Having a clear understanding of what you want to get from it is critical to its success. The most successful teams constantly monitor the decisions that come out of the testing process. They look at subsequent usability problems that appear and ask, ‘How did our process miss this? What should we change for next time?’ Only with the constant process of honing our skills and improving our processes can we ensure that we’re getting the best value from this priceless technique.” (Jared Spool – UIE Roadshow: Know Your Users)