Setting The Stage For Success: Information architecture earns performance kudos from customers

“Information architecture is the process of organizing and structuring information so that it is logical in design and presentation. It establishes categories and relationships among different pieces of information. It defines metadata schemes, navigation and search interfaces. Good architecture not only helps users find information, but also facilitates updating content by having clear rules for adding new information. And its effects show up on the bottom line with surprising speed when users can get what they need in just a few clicks.” (Judith LamontKMWorld) – courtesy of elegant hack

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