Service design needs a better understanding of the raw materials of service

Know your materials: bits, events, and people.

“This post is a critique on service design, and especially the thinking and talking side of it. This is based on both my own experiences as someone who has been involved in quite a few service design projects during past years and how those have changed my own view, and what I have seen and heard my colleagues around the world are doing. Of course there’s as many ways to use the toolbox of service design, as there are people who practice it. However, among those who preach and practice service design there’s plenty of enthusiasm and talking, without real life experimentation and implementation of conceptual ideas and actual proof of delivered effects. And that’s a thing I personally have been a little frustrated about.”

(Reima Rönnholm ~ Meaningful Experience)

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