Sense-making in cross-channel design

Designing the in-betweenies for meaningful IA.

“Successful cross-channel user experiences rely upon a strong informational layer that creates understanding amongst users of a service. This pervasive information layer helps users form conceptual models about how the overall experience works (irrespective of the channel in which they reside). This paper explores the early development of a practical framework for the creation of meaningful cross-channel information architectures or ‘architectures of meaning’. We explore the strategic roles that individual channels can play as well as the different factors that can degrade a user’ s understanding within a cross-channel user experience.”

(Jon Fisher, Simon Norris, and Elizabeth Buie ~ Journal of Information Architecture Fall 2012)

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