Search Patterns is Customer Behavior and Business Insights

Interview with Peter Morville about his new book Search Patterns – “(…) I’m a skeptic when it comes to grand visions of The Semantic Web. In narrow domains such as medicine, we can develop thesauri (or ‘ontologies’) that define terms precisely and map hierarchical, equivalent, and associative relationships. But these approaches simply don’t scale, and they can’t keep up with the rapid evolution of language and knowledge.” (Bridgeline Digital)

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