“Contrary to all the books, articles, Web sites, and workshops that suggest otherwise, the biggest problem in user experience design today is not one of practice. Any competent practitioner can dip into the current toolbox of methods and create a satisfactory product.” (Peter Merholz – Adaptive Path)

“Don’t leave the company to get a degree in usability or human factors. Instead, start your customer experience career in the organization where you are, in your current position.” (Mark Hurst – Good Experience) – courtesy of uidesigner

“Psychologists have studied ‘optimal human experience’ for many years, often called ‘being in the flow’. Through years of study, the basic characteristics of flow have been identified. This paper reviews the literature, and interprets the characteristics of flow within the context of interface design with the goal of understanding what kinds of interfaces are most conducive to supporting users being in the flow. Several examples to demonstrate the connection to flow are given.” (Benjamin B. Bederson – ACM Ubiquity)

“Companies understand that their customers want to do business with companies that understand their needs. Detailed user profiles are crucial to helping companies to make customers feel understood. Without knowing the customer, a company cannot engage the customer in the conversation that leads to personalized transactions and long business relationships.” (Brett Lider – Avenue A | Razorfish White Papers)

“(…) Belgium IA beer hour was a great success.” (Peter Van Dijck)