“The word design means many things, but to people who design for a living, their profession normally breaks down into specific categories like graphic design, industrial design, and information design. Nathan Shedroff is one of the pioneers in experience design, an approach that encompasses multiple senses, usually in a physical environment. As author of the book Experience Design and president of the Board of Directors for the AIGA Center for Brand Experience, Nathan has important insights for those who design experiences with PowerPoint.” (Cliff Atkinson – sociable media)

“(…) it’s pretty difficult to state a theory of experience design. Theories are rare in every design discipline, but in those where theories exist — like the theory of taxonomical structure in information design or wayfinding theory in environmental design — they’re reliable guides to practice.” (Bob Jakobson – Total Experience)

“Browsing the Web with a small mobile phone may sound absurd at first. The increasing importance of the Internet means, however, that a person should be able to access Web services even when not sitting in front of a computer. Since there are approximately three times more mobile phones than computers in the world, a mobile phone may provide the only way to access the Web for many people. Technically, it has been possible to access the Internet on a mobile phone for several years already, but the mobile browsing experience has often been cumbersome for ordinary people. Understanding the user needs in different use contexts is the key to improving the user experience and thereby popularizing device independent access to Internet. In her dissertation research, Virpi Roto has interviewed users of mobile browsers in several countries, and identified characteristics that help improve the mobile browsing user experience if taken into consideration. In addition to user and use context, all the system components should be taken into account: device, browser, network infrastructure, and web site.” (Virpi Roto – Nokia Research Center) – courtesy of vuccosic

“Why bother with the speed boats and the anchors and the propellers? There are several reasons, but one of the most interesting, in my view, is how they appear to help tap what participants actually ‘experience’ in their workplace.” (Richard Anderson – Riander)

“Typically, we design products for a specific end state. For example, someone has an idea that a large beanbag can function as a chair. Or someone imagines how improving a paperless payment system can work more effectively than a manual system that is currently in use. Or customer feedback leads to the optimization of a Web site workflow that helps people complete their tasks more quickly. But in each of these examples, the focus is on things other than the essence of the actual people who will use the products—whether that focus is on the application of a particular material, on using technology to make a process easier, or responding to customers’ feedback to keep them satisfied. As I previously described in Part One of this series, the intentional attempt to satisfy people’s internal needs and desires simply isn’t there.” (Dirk Knemeyer – UXmatters)