The Bottom Line of Experience Design: Q&A with Nathan Shedroff

“The word design means many things, but to people who design for a living, their profession normally breaks down into specific categories like graphic design, industrial design, and information design. Nathan Shedroff is one of the pioneers in experience design, an approach that encompasses multiple senses, usually in a physical environment. As author of the book Experience Design and president of the Board of Directors for the AIGA Center for Brand Experience, Nathan has important insights for those who design experiences with PowerPoint.” (Cliff Atkinsonsociable media)

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