“What happens when we architect a user experience that makes the content easy to find? The content becomes a focus of the experience, a star of the show. If the content performs well, it will have an influence. Users will be more likely to take the action we want them to take, make the decision we want them to make or have the perception we want them to have. Users will be more likely to consider our brand, our product or our idea.” (Colleen Jones – ASIS&T Bulletin Aug/Sep 2009)

“Consider the source of the content you’re reviewing. What’s his or her background? Consider the individual’s education, career, and publishing history. That’s not to say, of course, that people’s opinions are only valid if they have the right alma mater, but that information may provide context and insight as to whether someone’s qualified to make the particular claims he or she’s making.” (Robert Stribley – Scatter/Gather)

“As web designers and information architects, we often dismiss deep consideration of content when we design interactive experiences. By content I’m not only referring to the various forms of text (e.g., headers, body copy, error messages) but also imagery, graphics, and videos or audio that make up the full interactive experience. Sure, we have a sense of what content is available, and we’ve likely considered it to some extent when creating flows, wireframes, and prototypes. But the design artifacts that we create represent only part of the overall user experience that we’re designing. The content that sits inside of our design framework is often the final arbiter of success, yet we sometimes diminish it’s importance and separate ourselves from it. The more we separate our design activities from content development, the greater the risk of design failure.” (Christopher Detzi – Boxes and Arrows)

“To know your content is to love it. Content analysis is an essential part of many UX design projects that involve existing content. Examples of such projects include migrating a Web site to a new platform or design, merging multiple Web sites into one, or assessing Web content for reuse in a new channel. Just as you cannot nurture a garden without regularly inspecting its plants and flowers, you cannot take proper care of your content without looking at it closely. You must become familiar with your content to judge whether it’s effective, understand how it relates to other content, make decisions about how to use or format it, identify opportunities for improving it, and more.” (Colleen Jones – UXmatters)