Social and Experience Design: Inspired Ideas, Practical Outcomes (IDEA 2009 Day 1)

“IDEA2009 had the world’s foremost thinkers and practitioners converge on Toronto’s MaRS Convention Center to share the big ideas that inspire, along with practical solutions for the ways people’s lives and systems are converging to affect society. Listen and learn from experts in a variety of fields as we all continue the exploration of Social Experience Design.” (Jeff Parks – Boxes and Arrows) – courtesy of jjursa

Customer journey mapping

“Customer journey mapping is the process of tracking and describing all the experiences that customers have as they encounter a service or set of services, taking into account not only what happens to them, but also their responses to their experiences. Used well, it can reveal opportunities for improvement and innovation in that experience, acting as a strategic tool to ensure every interaction with the customer is as positive as it can be.” (Cabinet Office)

What online journalists can learn from information scientists

“I recently took part in a fascinating ‘unconference‘ in Seattle aimed at information professionals of various stripes — librarians, information architects, interaction designers and the like. It’s called InfoCamp, and it seems like a natural venue for online journalists too — though there were few in attendance. The sessions covered such familiar topics as information visualization and user-created content, but from a broader perspective than we journalists usually look. This got me thinking: Why should there such a gap between the information gatherers (us) and the information organizers (them)?” (Eric UlkenDe Nieuwe Reporter.nl)

The Information Architecture of Behavior Change Websites

“The extraordinary growth in Internet use offers researchers important new opportunities to identify and test new ways to deliver effective behavior change programs. The information architecture – the structure of website information – is an important but often overlooked factor to consider when adapting behavioral strategies developed in office-based settings for Web delivery. Using examples and relevant perspectives from multiple disciplines, we describe a continuum of website IA designs ranging from a matrix design to the tunnel design.” (Brian G Danaher H. Garth McKay, and John R Seeley) – courtesy of a’path

The Age of the Informavore

“We are apparently now in a situation where modern technology is changing the way people behave, people talk, people react, people think, and people remember. And you encounter this not only in a theoretical way, but when you meet people, when suddenly people start forgetting things, when suddenly people depend on their gadgets, and other stuff, to remember certain things. This is the beginning, its just an experience. But if you think about it and you think about your own behavior, you suddenly realize that something fundamental is going on.” (Edge)

Communities of Practice: Optimizing Internal Knowledge Sharing

“An intranet has the potential to unify a corporate culture, emphasize core company values, and develop a sense of community among employees, in addition to its basic function of providing access to documents and procedural information. Unfortunately, some intranets have simply grown organically, as collections of disjointed Web sites for different departments or document repositories for particular workgroups.” (Michael HawleyUXmatters)

Co-creation through generative design thinking

“Co-creation is not just the next new thing in marketing. It is an alternative way of seeing and being in the world. Existing and thriving in the emerging co-creative landscapes will require the creation and application of new tools, methods and methodologies for connecting, innovating, making, telling and sharing. These generative tools must be useful and usable for all types of people. Generative design thinking provides a design language for all of us, designers as well as non-designers, to use in provoking the imagination, stimulating ideation, stirring the emotions, discovering unmet needs and facilitating embodiments of future possibilities. Examples of this generative design language in action, from projects ranging from consumer product and service development to the planning and architecture of new healthcare campuses, will be shared.” (Elizabeth B.-N. Sanders – IASDR09)

Science and Design

“But as the world grows more complex, more interconnected, with the underlying infrastructure less and less visible, hidden inside electronic and optical mechanisms, conveyed as all-powerful yet invisible information and knowledge, design more than ever needs a body of reliable, verifiable procedures. Science is the systematic method of building a reliable, verifiable, repeatable, and generalizable body of knowledge. Science is not a body of facts: it is a process. Design is the deliberate shaping of the environment in ways that satisfy individual and societal needs. Scientific methods can inform design. Designers can create a science of design.” (Donald A. Norman – IASDR09)

On Authenticity

“Calling something ‘authentic’ may connote original, traditional, indigenous, old, rare, the real thing, or in some crucial way a better example of its category. We use the term today as a messy amalgam of its twin roots: the art historian’s validation of an object and the philosopher’s valuing of the true self. While the concept of authenticity is employed in vague and subjective ways, we want to believe that an item’s authenticity is an absolutely determinable quality, an expectation that (as you’ll see) is not wholly realistic.” (Steve Portigal – ACM SIGCHI Interactions Magazine XVI.6)

When Security Gets in the Way

“Usability or security: Do we really have to choose? At times the two seem immutably bound. Make it more secure, goes the belief, and as night follows day, things become harder to use. It is a never-ending challenge, with security experts pitting themselves against usability experts, and both fighting with the engineers and marketing representatives—all convinced that their view is the most important, each convinced that attention to the others defeats their goal.” (Donald A. Norman – ACM SIGCHI Interactions Magazine XVI.6)

Creating a Timeless User Experience

“(…) the kinds of products, websites, and applications that survive and continue to be effective are those that that focus on the user experience. The digital world evolves continually, but we need to manage this by making sure we don’t leave the people who use our applications and websites in the dust. In this article we will explore creating a timeless user experience.” (Francisco Inchauste – Six Revisions)