Measuring customer experience

Business pressure leads to CX quantification. What else can they see in CX?

“Since customer experience is so important, shouldn’t we all want to know how our digital products, services, and interactions compare to those of our competitors? Are they sparkling examples of interactive delight that rival those of the CX champions or more like the punch-in-the-face customers get when they deal with health-plan providers?”

(Ben Werner ~ UXmatters)

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