All the rational arguments to convince C-level. Still no gut feeling.
“This is one reason why many in the field now downplay the D-word in favour of “User Experience,” or UX. Born out of software design, UX has become a useful lens for understanding everything from watches to wheelbarrows. The total experience of the customer is what counts. That includes the product’s fit and finish, its ergonomics and safety features, and how intuitive it is to use.”