Applying UX design tactically to achieve strategic objectives

Strategic thinking for in-house UX teams.

“UX design encompasses user research, user interface design, visual design, and content. But what about process design? Why should seasoned companies – whose product-development process hasn’t previously relied on conducting design research – hire UX professionals to help them devise and realize a new business model?”

Mark Baldino a.k.a. /markbaldino | @fuzzymath ~ UXmatters

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