Perceived behavior of the machine triggers human behavior.

“Keeping animation choreography cohesive from the outset of a project can be challenging, especially for small companies. Without a dedicated motion specialist on the team, it can be difficult to prioritize guidelines and patterns early in the design process. What’s more likely to happen is that animations will be added as the product develops.”

Alla Kholmatova a.k.a. /allakholmatova | @craftui ~ A List Apart ★