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Perceived behavior of the machine triggers human behavior.
“Keeping animation choreography cohesive from the outset of a project can be challenging, especially for small companies. Without a dedicated motion specialist on the team, it can be difficult to prioritize guidelines and patterns early in the design process. What’s more likely to happen is that animations will be added as the product develops.”
Alla Kholmatova a.k.a. /allakholmatova | @craftui ~ A List Apart ★
From creating static to dynamic meaning.
“Over the last 5 years, it has been my privilege to coach and mentor UX & UI designers in over 40 countries, and at hundreds of the top brands and design consultancies through my workshops and tutorials on UI Animation. After over fifteen years studying motion in user interfaces, I have come to the conclusion that there are 12 specific opportunities to support usability in your UX projects using motion. I call these opportunities ‘The 12 Principles of UX in Motion,’ and they can be stacked and combined synergistically in a myriad of innovative ways.”
Issara Willenskomer a.k.a. /issarawk ~ courtesy of @Nicooooooon ★
“Digital interfaces are full of motion. In fact, the UX application of UI motion design has become so important, it’s taking on new terminology of its own – a UX choreography. It includes interaction design, motion-based transitions, micro-interactions, and motion that supports the overall brand personality.”
Alik Brundett a.k.a. /abrundrett | @alikdesigns ~ UXPA Magazine ★
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