In Search of Strategic Relevance for UX Teams

“To make UX strategically relevant – so UX is not an afterthought, but can contribute to strategy – you need to produce stunning results that blow away your stakeholders. Then, you’ll be able to hire more world-class researchers and designers. Once you have truly great people onboard, work to build trust. Achieving this, in part, depends on your organizational structure, so demonstrate your thought-leadership by recommending the right model for the organization, not just the model that’s right for you at the moment.” (Jim Nieters and Laurie PattisonUXmatters)

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