“Jesse James Garrett is a noted figure in the IA community, not only for his ground breaking book Elements of User Experience, but for the essay that galvanized the community in 2002, IA Recon. In this IA Summit Closing Plenary, given without slides while wandering amidst the audience, Jesse examines what he has learned at the conference, he thoughts on the nature of the discipline and the practitioner, and gives bold, perhaps even shocking advice for the future direction of information architecture.” – (Jeff Parks – Boxes and Arrows)