“Michael Wesch opened the IA Summit this year with an inspired keynote that provides a fresh and ambitious direction for all designers. He points out that our ‘audiences’ aren’t audiences at all, but rather creators, and our job is not to lecture but to enable. With this new approach comes not only design challenges but the joy of reconnecting people to each other, which he illustrated with a series of extraordinary video clips.” – (Jeff Parks – Boxes and Arrows)