Great Brands Are About Fusing Product And Service. How Do You Do It?

The next silver bullet for companies: appoint a CXO.

“Method’s Reuben Steiger offers five ways for creating an ecosystem of products and services — and thinking like a chief experience officer. (…) The days of perfect plans within a top-down hierarchy are over. Instead, we need to influence our companies to embrace shared values and product principles. Then, each of us can be a chief experience officer creating memorable experiences and a cohesive, engaging, and delightful brand.”

(Reuben Steiger a.k.a. @method_inc ~ Fast Co.Design) ~ courtesy of nicoooooon

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