Genre and Multimodality: A computer model of genre in document layout

“Layout and graphics are not random: they are used creatively to express meaning, just as language is. The GeM project analyses expert knowledge of page design and layout to see how visual resources are used in the creation of documents, both printed and electronic. The genre of a page (…) plays a central role in determining what graphical devices are chosen and how they are employed.” (GeM Project Team)

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