Each time, IA is falling off the table when technology or design have the loudest mouth. But in the end, IA provides new meaning, truth, and value.

“Information architecture has always been a critical part of creating great products and services, and many would argue that, until now, it hasn’t been given the attention or respect it deserves. The need for thoughtful IA is increasing as we enter the multimodal world of IoT. Whether you call yourself an Information Architect or Designer, you need to care about context.”

(Mary Treseler a.k.a. @marytreseler ~ O’Reilly Radar) ★