Designing the Mobile User Experience

“One of our biggest challenges in designing mobile services has been our inability to connect with our customers. We’re making the same mistakes we’ve made when designing for other media, but the constraints inherent in mobile devices exacerbate those mistakes. We can overcome this challenge by following the user-centered design process we’ve been advocating and using all along. We should do the user research that’s necessary to understand what users need and deliver meaningful, valuable products and services that integrate well with and enhance our customers’ lifestyles. Put simply, the opportunity for the mobile Web is huge, and UX professionals are the right people to help companies realize this opportunity. It’s yours, take it.” (Richard F. CecilUXmatters)

Comments are closed.