Designing Breakthrough Products: Going Where No User Has Gone Before

“Because evolutionary products are far more common than revolutionary products, UCD techniques have focused more on how to approach projects for which the problem space is fairly well understood – both by UX designers and by users. UCD techniques are best at helping us determine how to solve such problems – which is not to downplay the challenges of those sorts of projects. However, the situation is different for breakthrough products, where potential users often have difficulty imagining a solution to a problem.” (George OlsenUXmatters)

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