“Customer experience is not an altruistic endeavor; executive teams should focus on it because they believe that it will help their organization’s long-term business results. The bottom line: Improving customer experience is (often) good business.” (Customer Experience Matters)

“The real benefits of BA/UX collaboration is making a product users want to use! A product that rocks their world! A product that even makes your company money! A product that improves work processes, reduces errors, gets the information to the user the quickest, or whatever your goals are. It will achieve these objectives simply by focusing on the users’ needs and understanding how they relate to your business goals and needs. Oh, not to mention that it will also result in BAs and UX professionals with expanded skill sets and a new lense to look through!” (Evantage)

“(…) changing your attitude can be much easier if you have a clear and concrete goal you are working toward. And one of the most common challenges I come across when talking to UX designers transitioning to Agile is that they do not have a clear understanding of the journey. It is not clear what is different and what remains the same. It is not clear where to begin in making a change.” (Anders Ramsay)

“Subsumed under the umbrella of User Experience, practitioners and academics of Human–Computer Interaction look for ways to broaden their understanding of what constitutes ‘pleasurable experiences’ with technology. The present study considered the fulfilment of universal psychological needs, such as competence, relatedness, popularity, stimulation, meaning, security, or autonomy, to be the major source of positive experience with interactive technologies.” (Hassenzahl, M., Diefenbach, S., and Göritz, A. ~ Experience Design)

“If the user experience practice in your company was weak before Agile, Agile development isn’t going to help things. If your user experience practice was strong before Agile, it’ll remain strong after Agile, and evolve to adapt.” (Agile Product Design)

“(…) the most frequent user experience design misconceptions and explains why they don’t hold true. And you don’t have to take our word for it, we’ll show you lots of researches and articles from design and usablity gurus.” (Zoltán Gócza and Zoltán Kollin)

“Six ways to be more agile and better integrate user experience and information architecture into agile development teams.” (Austin Govella ~ Thinking and Making)

“An important aspect of user-centered design is identifying a strategy for how you will support an experience that addresses user needs and business goals. It is critical to remember that you need to focus your website’s strategy based on experiences that are relevant and valuable in context of the services your organization provides.” (inspireUX)

“Customers have experiences with an organization’s products and services regardless of whether the organization is consciously managing them. A good user experience delights customers—increasing adoption, retention, loyalty, and, most important, revenue. And a poor user experience discourages customers from using a product or service and drives them to the competition—eventually, making a product offering unviable.” (Sean Van Tyne ~ UXmatters)

“Before the days of websites and user experience, the interaction designer’s job was focused. The term wasn’t user experience, it was usability, and there was one goal: make it simpler and easier for users to get their tasks done. The design wasn’t of websites, but software applications. 99% of the software applications were being used by people to get something done: write a report, analyze financial data, or sell an apartment building. There were lots of constraints on what the technology could do, and most of the technology was largely unusable for the everyday user who was not a computer expert. It took a lot of negotiation to make any interface changes, since programming was cumbersome and every change meant someone had to rewrite programming code.” (Susan Weinschenk – UX Magazine) courtesy of janjursa

“Craig Grannell talks to UX experts to demystify the process behind web design and development’s fastest-growing and potentially most important industry.” (.net magazine)