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“2013 saw a lot of discussion around the topic of UX Strategy. In fact, there was at least one conference on the topic and a string of articles. However, all of this activity around a topic doesn’t actually mean it exists.”
(Jeff Gothelf a.k.a. @jboogie ~ Perception Is The Experience)
“UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer. Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations. This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that’s often speaking a different language with a lot of politics and different stakeholders. This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more.”
(Davide Casali a.k.a. @Folletto ~ Interaction14 videos)
“Emphasize and leverage each channel’s unique strengths to create usable and helpful context-specific experiences. (…) Incorporating helpful and usable context-specific elements creates an exceptional user experience in a world of competing channels, devices, and screen sizes. In order to focus design efforts, teams must understand the common tasks completed by users within each channel. This will help identify the best opportunities for creating channel-optimized experiences that will build user loyalty and differentiate the organization from competitors. In addition to being optimized for the channel, cross-channel experiences must be consistent, seamless and available.”
“It’s a conversation I’ve had many times with fellow designers over the years.”
(Jesse James Garrett ~ Adaptive Path)
“Today’s enlightened leaders are achieving success by crafting the entire customer experience – shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as experience innovation by going beyond the discrete product or service to re-imagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth.”
“The following list isn’t everything you can learn in UX. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. You will get a practical taste of all the big parts of UX, and a sense of where you need to learn more. The order of the lessons follows a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference.”
(Joel Marsh a.k.a. @HipperElement ~ The Hipper Element)
“Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.”
(Jennifer Cardello ~ Nielsen Norman Group)
“Designing learning experiences must be treated in the same way as designing any sort of user experience. Learners, just like users, have needs that can only be solved through proper research, design, validation, and iteration. Anyone involved in adult learning should step outside the limiting boundaries of curriculum design in order to account for the learner’s entire experience. By only focusing on content, we are missing out and what actually makes up a person’s reality, including the environment in which they’re learning in, and their lives before and after the learning experience. By taking each of these elements into consideration, any teacher or instructional designer can start begin to think beyond those limitations, and look to create immersive and enriching experiences for their learners. This not only allows us to be more effective at teaching others, but it also establishes a higher level of quality that people should expect of a learning experiences.”
(Andre Plaut a.k.a. @andreplaut ~ Boxes and Arrows)
“Customer experience stretches far to either side of any interaction that can be influenced by UX interface design. Customer experience starts from when a customer first hears about what your product or service is promising, gets cemented by how well you deliver on that promise (through UI and well beyond), and gets broadcast in social media to influence the impressions of future customers. As such, it’s important to have a way to quantify the effects of the customer experience improvement that stretch beyond Google Analytics and screen attention heat mapping.”
“Effective university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save time and money.”
“Designing a digital magazine app that gives users a pleasing experience requires attention to their reading behavior. Do today’s readers want static magazines or interactive magazines, and how interactive should a magazine be?”
(Kelly Verdonk ~ imgzine)
“This article looks to educate developers, project managers, ScrumMasters, Product Owners, product managers, UX team members, and the like about a way to integrate UX and Lean UX principles into Scrum projects. It specifically focuses on the Scrum framework so familiarity with that method is encouraged when implementing the UX Runway practice detailed here and understanding this article. There are some concepts from SAFe but an in depth understanding is not critical. Though I have based the UX Runway around Scrum, it does have reusable concepts and could be readily adapted for other Agile methods.”
(Natalie Warnert a.k.a. @nataliewarnert and Thomson Reuters ~ Methods and Tools)
“Across a thousand UX professionals we found high job satisfaction and extreme diversity in terms of hugely varying educational background, 210 job titles, and wide-ranging work roles and activities.”
“The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of content puts me at peace while reading, allowing me to fully focus on the stories without distraction.”
(Mikael Cho a.k.a. @mikaelcho ~ The Next Web)
“This all boils down to something that I call principle-driven design. As stated, some lean UX is better than none, so applying these principles as best you can will get you to customer-validated, early-failure solutions more quickly. Rules are for practitioners who don’t really know the value of this process, while principles demand wisdom and maturity. By allowing principles to drive you, you’ll find that you’re more nimble, reasonable and collaborative. Really, you’ll be overall better at getting to solutions. This will please your stakeholders and team members from other disciplines (development, visual design, business, etc.).”
(Anthony Viviano a.k.a. @anthviv ~ Smashing Magazine)
“We hear plenty of talk about the power of design. It is a very pragmatic discipline. Look around you, nearly everything you touch has been designed. For this particular scenario, design attempts to ask (and answer) questions such as: what should the customer experience be like? What should the employee experience be like? How does a company maintain a consistent brand essence and stay relevant to its customers? How might we take the principles of design and stretch them to examine the intangibles?”
(C. Todd Lombardo a.k.a. @iamctodd ~ jaxenter)
“Designing for kids is a unique and challenging situation for any UX professional. While many principles and practices span across all ages, there are many issues which arise exclusively when dealing with children. In this introductory article we’ll look at kids and the specific issues that they bring about. We’ll also examine some guidelines, constraints, and considerations that you should take into account when designing UX for kids.”
(Justin Smith a.k.a. @xenoabe ~ webdesign tuts plus)
“User experience is an art form of its own. You never can predict for certain how your site or app will be perceived. What you can do is arm yourself with the tools to make informed decisions about UX in the design process.”
(Carrie Cousins a.k.a. @carriecousins ~ Design Shack)
“The biggest barrier I’ve seen to using UX in a firm is often simple lack of knowledge of what UX can deliver. (…) An integrated internal UX team is critical to organizational success, and the stakes are higher in larger enterprises. An internal practice that builds lasting relationships, provides thought leadership, and acts as trusted advisors provides long-lasting value to the firm. As the digital space becomes increasingly human-centric, and organizations evolve offerings around consumer need, the internal user experience agency plays a significant part in delivering both short term wins as well as long term success.”
(Stephen Turbek a.k.a. @Stephenturbek ~ Boxes and Arrows)
“For the inaugural event, we brought together 25 people interested in education to listen to provocations from educators within different contexts and then to workshop around those same provocations. Although the outcomes were not as I had hoped, I do think it was a successful and well-timed event. I didn’t even know that the hosts of the next year’s Interaction conference were already thinking along the same lines and wanted to lead their own initiative. So we coupled our talents together to help prepare this year’s event with lessons learned from the previous year and we have prepared an amazing single-day event for people interested in the intersection of education and interaction design around the world.”
(Dave Malouf a.k.a. @daveixd ~ Core77)