“Today’s enlightened leaders are achieving success by crafting the entire customer experience – shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as experience innovation by going beyond the discrete product or service to re-imagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth.”
Move over product design, UX is the future
What’s a product without use, user and usage. Useless.
