Back to Information Architecture

It’s not about information, content and stuff. It’s about answers, meaning and understanding.

“I am an information architect; I have always identified myself this way professionally because it describes information architecture as my core practice, which I simply think of as making the complex clear (Wurman). It defines my professional and personal ethos – and it does so to an extent I was not even aware of until recently.”

(Livia Labate a.k.a. @livlab ~ I Think Therefore IA)

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