Adaptive Content: Our primary platform is burning. Time to jump!

Lot’s of jumping going on lately.

“I think the greatest insight I gained from Karen’s adaptive content talk is the idea that historically, all content has been designed and created for a ‘primary platform’, whose format is well understood. After its initial publication, it must then be reformatted to meet the design realities of any other contexts in which it is to appear.”

(R. Stephen Gracey a.k.a. @rsgracey ~ The Content Strategy Noob)

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