All posts from
February 2014

Move over product design, UX is the future

What’s a product without use, user and usage. Useless.

“Today’s enlightened leaders are achieving success by crafting the entire customer experience – shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as experience innovation by going beyond the discrete product or service to re-imagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth.”

(Rick Wise ~ FastCo.Design)

Translating websites for humans, not for search engines

M2M, P2M or P2P, finding what you’re looking for.

“Although these are obviously very important aspects of translating a website, I miss one other essential aspect: creative writing. It is all very well to get your website ranked number one in Google, but if the website itself puts off visitors because it is badly written, the whole website becomes pointless. It is important to keep in mind that, in the end, websites are written/translated for human visitors, not just for search engines.”

(Percy Balemans ~ Translation is Art)

I’ve heard the future of interaction

Cinema being a great source of inspiration, cross-overs and examples for HCI. Think cinematographic effects, transitions and stories.

“In the end, I cannot help but feel I was looking at a promo for Life in a Silicon Valley Youth Village at some future Disneyland. I have a strong suspicion that I was exposed and advanced product-placement for future mobile/cloud services in a two-hour advertisement. Certainly, this style is in keeping with Spike Jonze’s oeuvre. Perhaps Apple secretly sponsored this Super-Siri ad pre-Super-Bowl, in preparation for its next breakthrough announcements, in honor of the Mac’s 30th birthday, or in honor of its memorable 1984 Superbowl ad for the Mac. That might explain the absence of Google Glass… and the emphasis on Super-Siri. Well, enough said. This provocative film obviously inspires more talking and listening (…) about humanity. Can you hear me now? I hear what you are saying, Spike Jonze.”

(Aaron Marcus ~ ACM Interactions Magazine)

UX crash course: 31 fundamentals

Everybody is a designer, so everybody can learn UX design. Sure.

“The following list isn’t everything you can learn in UX. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. You will get a practical taste of all the big parts of UX, and a sense of where you need to learn more. The order of the lessons follows a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference.”

(Joel Marsh a.k.a. @HipperElement ~ The Hipper Element)

The psychology of digital content

Used to think in terms of perception, cognition and emotion when designing instructional software. L’histoire se… now it’s (digital) content.

“A cognitive effect is just a change in the mind of the audience. When we learn or are influenced or make a decision, there is a corresponding cognitive effect. Most of these are small and incremental. Some are breakthroughs. All things considered, breakthroughs are more relevant than small changes to our attitudes. The actual theory is quite a bit more complex than this, but we can gloss over that complexity for the time being.”

(James Mathewson ~ Writing for digital)