All posts from
July 2013

Using scenarios to design intuitive experiences

Using a mind machine intuitively depends on your expertise.

“Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.”

(Kim Goodwin a.k.a. @kimgoodwin ~ UIE Brainsparks)

You’re doing customer experience innovation wrong

Walk the CX talk.

“Everyone talks about customer experience innovation, but no one knows quite what it is or how to attain it. In fact, when we ask customer experience professionals how they’re driving their innovation efforts, we find several misguided approaches that actually thwart differentiation and waste massive amounts of time and money in the process.”

(Kerry Bodine ~ HBR blog)