Using scenarios to design intuitive experiences

Using a mind machine intuitively depends on your expertise.

“Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.”

(Kim Goodwin a.k.a. @kimgoodwin ~ UIE Brainsparks)

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