“As the number of designers interested in owning a seat at the corporate decision-making ‘table’ grows, the number of business strategies advocating design solutions expands as well. Designers keep asking: ‘How can we convince business owners that investments in design processes are money well spent?’
Simultaneously, a number of business publications (most notably Fast Company) are telling corporate decision makers that ‘design matters’. It’s useful for both sides to view the discussion from each other’s perspective.” (
Luke Wroblewski –
Functioning Form)