“As the number of designers interested in owning a seat at the corporate decision-making ‘table’ grows, the number of business strategies advocating design solutions expands as well. Designers keep asking: ‘How can we convince business owners that investments in design processes are money well spent?’
Simultaneously, a number of business publications (most notably Fast Company) are telling corporate decision makers that ‘design matters’. It’s useful for both sides to view the discussion from each other’s perspective.” (Luke Wroblewski – Functioning Form)