All posts from
March 2005

Making Personas More Powerful: Details to Drive Strategic and Tactical Design

“How can something that feels so right be so wrong? Personas ought to be one of the defining techniques in user-focused design. Lots of professionals create them, yet too often the personas end up being too vague to guide a product’s focus. They often lack the detail to be useful in guiding low-level design trade-offs. And, as typically done, personas have been too narrowly focused. They often aren’t helpful in identifying the information a user needs or creates. Nor do they have much to say about the sensory and emotional aspects of user experience—the sorts of factors that cause consumers to lust after products like Apple’s iPod.” (turok – LiveJournal)

Towards a Toolkit for Interaction Design

“I begin with a definition, and illustrate my approach to partitioning the terrain of interaction design using five conceptual ‘lenses’. In so doing, I cover most of what I see as the theoretical roots of interaction design. I then turn to the role of theory in interaction design, and suggest that a good way to begin is to assemble a toolkit of concepts for interaction design that consists of appropriately sized theoretical constructs.” (Tom Erickson) – courtesy of elearningpost

The IA of Things: Twenty Years Of Lessons Learned

IA Summit 2005 Presentation – “It’s the dawn of an age where interactive functionality and information is available and intertwined everywhere. The past two decades have been a pre-dawn period where products, software, environments, functionality, and interaction with information have gradually converged. What lessons have been learned within a single consulting design career during this period, pursuing from the beginning, convergence in these areas?” (James Leftwich) – courtesy of functioning form


“Animation permits the representation of change, including time in the visual equation. In this issue, we review the basic variables of animation and the profit we can extract from its use.” (Juan C. Dürsteler – InfoVis!) Stanford Institute of Design

“We believe great innovators and leaders need to be great design thinkers. We have a dream about building a place for design at Stanford. We want to build a place where design thinking is the glue that binds people together, a place we call the We want the to be a place for Stanford students and faculty in engineering, medicine, business, the humanities, and education to learn design thinking and work together to solve big problems in a human centered way. We want it to be a place where people from big companies, start-ups, schools, nonprofits, government, and anyone else who realizes the power of design thinking, can join our multidisciplinary teaching, prototyping, and research.” (Stanford University)

Getting Your Design Built

“Kim Goodwin spoke about a subject that is of great importance to all digital product designers—getting buy-in for our designs and ensuring that they get built. First, she enumerated various reasons why a product might not get built as designed or even get built at all—some of which are beyond our control—like shifting corporate priorities. However, the substance of her talk was about the many things that we can do to help set the proper scope for our projects and get buy-in for our designs.” (Pabini Gabriel-PetitBayDUX)