You can’t save your way to innovation

“Speed, cost or quality, just pick two.” is 20th century thinking. “Creativity, productivity or freedom, just pick one.” is 21th century.

“What’s wrong, you might argue, with keeping costs down? Quite a bit, it turns out. If your objective is to design a product people want to use, or to invent something brand new, you must embark on a journey of creativity and innovation. That might seem like normal, every day business, but don’t make the mistake of trying to run your creative organization like a conventional one.”

(Alan Cooper a.k.a. @MrAlanCooper ~ Cooper Journal)

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