Why UX Professionals Should Care About Service Design

“I’m very excited to be kicking off my new UXmatters column, Service Design: Orchestrating Experiences in Context, with this discussion of the value of service design to UX professionals. In my column, I’ll explore the concepts of service design and how to leverage its practices to optimize the user experiences our companies and clients look to us to create.” (Laura Keller ~ UXmatters)

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