“User experience is a priority that should, in some way, find a home within the design of any new-media strategy. (…) User experience is now becoming a critical point in customer engagement in order to compete for attention now and in the future. For without thoughtful UX, consumers meander without direction, reward, or utility. And their attention, and ultimately loyalty, follows.”

(Brian Solis a.k.a. @briansolis ~ Fast Company)