Why define the UX Tribe?

“(…) there are no hard lines; there are folks who strictly do IA or IxD, but the majority of us lie somewhere in between- why not simplify our message to the industry and take advantage of the full extent of our value proposition. The irony that we UX Designers pride ourselves in solving contextual problems for the user (the marketplace in this case) is not lost on me.” – (The User Experience Tribe)

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