Design and architecture or architecting. Designer and architect. More parallels than differences: bits and atoms.
“The connections between architectural and experience design are undeniable, the thought processes nearly indistinguishable from one another. When we explore other, older design disciplines, their evolution may begin to guide ours, and we may begin to truly innovate. We are truly the architects, the chief builders, of the web (…)”
(Rima Reda a.k.a. @rimareda ~ UX Magazine)