Where Innovation Belongs in User-Centered Design

“While user-centered designers haven’t always been the greatest advocates for innovation there is incredible potential for UX professionals to become the champions of innovation and the leaders of holistic design. User experience practitioners are in a unique position to reach out to users and across silos in pursuit of a beautiful user experience. Furthermore, while innovation can come from anywhere only user experience practitioners are equipped to evaluate whether a user population is willing to adopt an innovative idea. Innovation is inherently risky, and usability can mediate that risk through testing. Perhaps greater consideration needs to be given to how innovative ideas are evaluated in order to avoid focusing on the first use, but there is a place for User Experience in an world where innovation is king.” (Jake Truemper ~ Johnny Holland Magazine)

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