What’s the difference between an experience and a customer experience?

Broadening the scope of (marketing) definitions.

“So if you think your UX and CX are enough to surprise and delight your audience, you’re not quite right. It’s how you weave those features into the bigger story you’re trying to tell as a brand that really matters. That’s what experience is, and that’s what you should be striving for with your marketing this year.”

Ted Karczewski a.k.a. /tedhartkarczewski | @TeddyHK ~ ContentStandard

Comments are closed.