“Cognitive ergonomics is especially important in the design of complex, high-tech, or automated systems. A poorly designed cellular phone user-interface may not cause an accident, but it may well cause great frustration on the part of the consumer and result in a marketplace driven business failure. A poor interface design on industrial automated equipment, though, may result in decreased production and quality, or even a life threatening accident.” (Ergonomics Today) – courtesy of lucdesk