What Does Rich Mean?

“Amid the hype of Web 2.0, ‘rich’ has become the prime buzzword for fresh, sexy digital products, marked by glossy buttons with AJAX actions. But what does rich really mean? Using the concepts of Classical rhetoric as a framework, Uday Gajendar looks to transcend the hype and dig into the value of richness for digital products.” (Uday GajendarBoxes and Arrows)

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