Some people think something is real only when you can apply metrics to it.

“Customer journey analytics is the weaving together of every touchpoint that a customer interacts with, across multiple channels and over time. It connects millions of events into journeys from your customers’ point of view and is a data-driven approach to discovering, analyzing and influencing your customers’ journeys.”

Steve Offsey a.k.a. /steveoffsey | @MarketBuildr ~ Pointillist ★ courtesy of @rvdhr