Web Traffic Analytics and User Experience

“Web Traffic Analytics not only keeps us honest, it can, in the best possible sense, help justify our existence and our value. When clients can see that user experience recommendations lead to specific, positive changes in the behavior on their site, that’s powerful stuff. And the user experience expert becomes someone to consult not just when testing is needed, but as an integral part of the design and development process.” (Fran DiamondBoxes and Arrows)

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