Virtuosos of the Experience Domain PDF Logo

“There is a lot of talk lately about ‘Experience Design’. Companies sell experience design, but don’t define what it is. Online discussion groups debate who the virtuosos of the experience domain should be. Design educators wonder if they should be teaching it. And they wonder how they should be teaching it. (…) There is no such thing as experience design. You can’t design experience because experiencing is in people. You can design for experiencing, however. You can design the scaffolding or infrastructure that people can use to create their own experiences.” (Liz SandersMakeTools)

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