“Over the past few years, the term user experience has become better known in business, so selling user experience is no longer as hard as it used to be. It’s becoming easier to tell the UX story, because through success stories like Apple, businesses are beginning to see the value of great design. However, there is still a gap between knowing how to make UX operational and how to source and invest in the right skill sets to make great design happen.” (Daniel Szuc ~ UXmatters)